Radio Sigida Joli
THE PROJECT
Radio “Building Beautiful
Communities" (Sigida Joli) brings the problem solving
powers of slum-residents into the public arena.
Aired twice
weekly on
Radio Djekafo (100.7 FM), the most
popular
station in Bamako, Radio
“Building
Beautiful Communities” hosts
interactive
call-in and
soap opera style shows with
government officials and citizens.
The shows address topics such as
sanitation, roadway infrastructure and
safety, health and education for children, land
rights, taxation, voting
rights, and governmental accountability.
THE
INNOVATION
- Step-by-step
approach. Rather
than just airing complaints,
each episode solves a problem. Each show
follows the format:
- Problem
- Solution
- How do YOU get involved
- Accessible communication. 98% of slum residents in Bamako have access to radio. By contrast, print media and television are less widely available. Radio “Building Beautiful Communities” taps into this widespread form of communication to build connections between residents and their local officials.
- Government-community linkages. Radio “Building Beautiful Communities” invites both government officials and local residents to discuss problems such as electoral fraud, the importance of voting, and the obligations of an informed citizenry, creating positive relationships where none existed before.
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Dogoyama kele dusukuntanya de b'a sa. Donkilikoroma dali kadi nyanibagato ye. "Smallness is not an impediment to fighting, only lack of courage is."
-- Bambara proverb |
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